8/11/2023 0 Comments Houdini mono air houdi![]() ![]() ![]() Not only is the brand using the Houdi as a purchasable proof of concept, but it is also offering production insights to other brands-and hoping many will follow their lead. The Houdi proves lightweight yet warm and features a four-way stretch feel and insulating technology. These eco-friendly attributes do not diminish performance, though. (Houdini says the official number is “80% less microfibers than regular high-quality fleece.”) ![]() Made from recycled materials and infinitely recyclable, this hooded fleece jacket “fights plastic waste.” The Polartec-produced material that it’s constructed from (known as Power Air Light) drastically reduces total microfiber shedding, a severe pollution problem identified in a Patagonia-backed research study. Houdini’s Mono Air Houdi follows that way of thinking. We said, ‘How can we tweak this so it becomes even better and circular and sustainable forever?'” Brands have done one product on the side that is sustainable of some sort and then they reduce their ambitions on quality or performance. “The combination of the three, which is absolutely possible, and has been possible all this time, has usually been looked upon in a very different way. “As a brand, we did right from the start and did not compromise with performance, did not compromise style and did not compromise with nature either,” Karlsson tells CH of the company she joined nearly two decades ago. Their most recent effort, the open-source initiative Project Mono Air, innovates in a category rife with environmental concerns and establishes a replicable blueprint for other brands. Under her helm, Houdini has worked even harder for the planet. The brand has been lobbying for accountability since 2001, when Karlsson joined. In fact, all the fabrics used this season have been biodegradable, recycled, recyclable, renewable or Bluesign-certified and, in 2018, CEO Eva Karlsson received The Award for Sustainable Leadership, which is presented annually by NMC Nätverket för Hållbart Näringsliv. Stockholm-based sportswear company Houdini has long offered products that emphasize a more sustainable approach. ![]()
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